As consumer awareness grows around the consequences of their buying choices, the focus has turned towards the ethical conduct of enterprises – with particular attention on small and medium-sized businesses (SMEs). But just how important is it to consumers that the businesses they purchase from are ethical? Money.co.uk business credit card experts surveyed 2,002 consumers to find out. How does an SME’s ethical values affect their customer base? The study found that an overwhelming majority of Brits are committed to buying from ethical businesses (70%). 30% of Brits went even…
Read More89% of consumers say it is important to them that a small business has ethical values, survey reveals
