Tag: Moomins

The Moomin 80 campaign supports the Red Cross

Stuart Mitchell

Tove Jansson started cooperating with the Red Cross already in the 1960s. For the Moomin 80 anniversary, Moomin Characters is teaming up with The International Red Cross and Red Crescent Societies (IFRC) in 15 countries to gather funds for those in need. Read more about the various Red Cross initiatives and products and how you can participate! Tove Jansson wrote the first Moomin story, The Moomins and the Great Flood , at a difficult time. The Second World War raged across the globe with millions and millions of people looking…

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Amnesty x Moomin: New collection to mark 60 years of defending human rights

Stuart Mitchell

In celebration of its 60th anniversary, Amnesty International has teamed up with Moomin Characters Ltd to launch a brand-new limited range of products.   Using original illustrations drawn by Moomins creator and long-time Amnesty supporter Tove Jansson, the collection features canvas bags, beanies, water bottles, matchsticks, candles, sweaters and t-shirts, with 10% of all proceeds going towards Amnesty’s global human rights work.   What better way to celebrate the Moomin spirit and the hope of Amnesty’s mission than to light a candle? Augusta Quiney, Head of Art for Amnesty A key theme of many of the images used in the collection is a candle, in recognition of Amnesty International’s world-famous logo – a candle burning inside barbed wire. Accordingly, the collection has been entitled…

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Oxfam & the Moomins launch Campaign to empower women and girls

Stuart Mitchell

The world’s favourite fictional Finnish family, The Moomins, represented by Moomin Characters Ltd, and Oxfam have today announced a new partnership to help women and girls around the world fight inequality and escape poverty for good. The partnership centres around The Invisible Child, a short story by Moomin creator Tove Jansson, which will be available to buy from Waterstones, the Moomin Shop Covent Garden and Oxfam shops, with at least £4 from each sale being donated to Oxfam’s women’s projects worldwide. Published as a standalone title for the first time…

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