Tag: Morrisons

Morrisons stands shoulder to shoulder with British farmers with series of commitments

Stuart Mitchell

Morrisons has committed over £1.4 billion yearly into British Farming as it continues to stand shoulder to shoulder with UK farmers. As British farming’s single biggest direct customer, Morrisons is today announcing that it will bring forward support planned for December, by offering a five per cent discount for farmers to use in its stores and online. The gesture of appreciation extends to all Morrisons livestock suppliers who provide lamb, beef and pork; egg farmers and fruit and veg growers who supply Morrisons directly; and dairy farmers with a Morrisons…

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Morrisons launch white eggs that ‘give back’ to farmers

Stuart Mitchell

Morrisons is introducing a white egg pack to its Chuckle Eggs range. The range is part of its wider ‘For Farmers’ initiative where 6p is given back to farmers per half dozen box of eggs.  White eggs have the same nutritional properties as brown eggs and can be used in exactly the same way in cooking. The only difference between them is the colour of the shell, which is determined by the breed of the hen. White eggs are laid by ‘white hens’ which require less feed to produce the…

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Morrisons becomes first supermarket to partner with The Institute For Agriculture and Horticulture

Stuart Mitchell

Morrisons announced at the Great Yorkshire Show its collaboration with The Institute for Agriculture and Horticulture (TIAH) to support its farmers on the journey to net zero.  As the biggest direct customer of UK agriculture, Morrisons will trial TIAH’s digital platform, part-funded by DEFRA, to help address the skills gaps in agriculture. TIAH, together with the School of Sustainable Food & Farming at Harper Adams University, has developed four distinct modules offering farmers a step-by-step approach to learning the key information.  The topics will cover: Calving best practice Common beef…

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Morrisons announces partnership with Sea Forest to fast track lower methane beef

Stuart Mitchell

Morrisons has partnered with Sea Forest, an Earthshot finalist and science-based environmental technology company, to help reduce greenhouse gas emissions from beef cattle. Sea Forest will work with Myton Food Group, Morrisons’ manufacturing arm, exclusively to supply SeaFeedTM – its methane abating livestock feed – to help fast track the introduction of lower carbon beef products such as mince, burgers, steaks and joints in Morrisons.  Approval for the process is being worked through, but if successful customers should see products on the shelf in Morrisons by 2026. The partnership supports…

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Morrisons kicks off 125th anniversary celebrations with new ad campaign, £1m charity fund and more loyalty points for customers

Stuart Mitchell

Morrisons is celebrating 125 years since its founder, William Morrison, first started the business with a month-long campaign that includes a new TV ad, £1 million being distributed to 125 charities and loyalty rewards for customers in store and online. A new ad launched to celebrate the milestone anniversary will air on Monday 17th June. It will spark feelings of nostalgia in viewers as it is centred around an interaction between Morrisons colleagues and customers and is played out over the last 125 years. It shows that while a lot…

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