Tag: Morrisons

Morrisons announces partnership with Sea Forest to fast track lower methane beef

Stuart Mitchell

Morrisons has partnered with Sea Forest, an Earthshot finalist and science-based environmental technology company, to help reduce greenhouse gas emissions from beef cattle. Sea Forest will work with Myton Food Group, Morrisons’ manufacturing arm, exclusively to supply SeaFeedTM – its methane abating livestock feed – to help fast track the introduction of lower carbon beef products such as mince, burgers, steaks and joints in Morrisons.  Approval for the process is being worked through, but if successful customers should see products on the shelf in Morrisons by 2026. The partnership supports…

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Morrisons kicks off 125th anniversary celebrations with new ad campaign, £1m charity fund and more loyalty points for customers

Stuart Mitchell

Morrisons is celebrating 125 years since its founder, William Morrison, first started the business with a month-long campaign that includes a new TV ad, £1 million being distributed to 125 charities and loyalty rewards for customers in store and online. A new ad launched to celebrate the milestone anniversary will air on Monday 17th June. It will spark feelings of nostalgia in viewers as it is centred around an interaction between Morrisons colleagues and customers and is played out over the last 125 years. It shows that while a lot…

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Morrisons Media Group (MMG) launches innovative channels for brands to connect with customers

Stuart Mitchell

Morrisons Media Group (MMG) is following up its first year of bespoke campaigns and unique customer experiences with a raft of new media opportunities to further connect Morrisons customers with their favourite brands. The first change that customers will notice in store is that digital screens are being introduced at Morrisons unique Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional moment to interact with customers in a part of the store where their…

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Morrisons eggs achieve the first UK carbon neutral BSI Kitemark™ certification

Stuart Mitchell

Morrisons has become the first retailer in the UK to have a product certified as carbon neutral by leading independent scheme providers BSI, the business improvement and standards company.   This move recognises Morrisons achieving a 60% carbon reduction since 2021 on its ‘Better For Our Planet’ compared with the standard range of eggs.  Morrisons launched its carbon neutral eggs in 2022 (now known as ‘Better For Our Planet Eggs’) and the range underwent rigorous independent testing by BSI, to determine whether it met a series of international standards for carbon…

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Morrisons introduces new afternoon quiet hour to help shoppers

Stuart Mitchell

Morrisons has announced it is extending its popular shopping Quieter Hour, turning what can be a daunting task for many people into a calmer and more enjoyable experience this World Autism Acceptance Week (2nd to the 8th of April). Morrisons first introduced its Quieter Hour in July 2018, welcoming people through its doors who may struggle with music and other noise associated with supermarket shopping. Extended Quieter Hours will now also run between 2pm – 3pm every week from Monday to Thursday, with the aim of helping even more customers.…

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