Morrisons Media Group (MMG) launches innovative channels for brands to connect with customers

Morrisons Media Group (MMG) is following up its first year of bespoke campaigns and unique customer experiences with a raft of new media opportunities to further connect Morrisons customers with their favourite brands. The first change that customers will notice in store is that digital screens are being introduced at Morrisons unique Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional moment to interact with customers in a part of the store where their…

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Morrisons eggs achieve the first UK carbon neutral BSI Kitemark™ certification

Morrisons has become the first retailer in the UK to have a product certified as carbon neutral by leading independent scheme providers BSI, the business improvement and standards company.   This move recognises Morrisons achieving a 60% carbon reduction since 2021 on its ‘Better For Our Planet’ compared with the standard range of eggs.  Morrisons launched its carbon neutral eggs in 2022 (now known as ‘Better For Our Planet Eggs’) and the range underwent rigorous independent testing by BSI, to determine whether it met a series of international standards for carbon…

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Morrisons introduces new afternoon quiet hour to help shoppers

Morrisons has announced it is extending its popular shopping Quieter Hour, turning what can be a daunting task for many people into a calmer and more enjoyable experience this World Autism Acceptance Week (2nd to the 8th of April). Morrisons first introduced its Quieter Hour in July 2018, welcoming people through its doors who may struggle with music and other noise associated with supermarket shopping. Extended Quieter Hours will now also run between 2pm – 3pm every week from Monday to Thursday, with the aim of helping even more customers.…

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Morrisons to make further significant improvements to its chicken welfare standards

By November 2024, all of Morrisons own-brand fresh chicken will be grown with over 20% more space than the industry standard of 38kg/m2. This change forms part of Morrisons journey to improve and enhance animal welfare standards. Morrisons has been reducing its chicken stocking density steadily over a number of years and with the help of its suppliers will reduce this to 30kg/m2 (from 34.2kg/m2 currently) making it easier for customers to make the positive choice to support higher standards of welfare whilst remaining competitive on price. Currently, all of…

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Morrisons partners with NHS to put vital cancer awareness messaging on underwear labels

Morrisons and the NHS are working together to put advice on underwear labels urging people to contact their GP practice if they spot potential symptoms of breast or testicular cancer. The Nutmeg branded underwear featuring NHS advice will be in 240 Morrisons stores nationwide, initially in boxer shorts and followed by crop top bras in the coming months.  The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information. There will also be a QR code on the packaging and tags linking customers through…

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