Movio, the global leader in data analytics for the film industry, and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) have teamed up to determine if what and who is presented on cinema screens affects who shows up for a film during its theatrical run. Data Scientists at both organizations examined the following questions for the “I Want To See Me: Why Diverse On-Screen Representation Drives Cinema Audiences” White Paper: Does the presence of certain groups (Race/Ethnicity, Gender, Age) on-screen draw larger numbers…
Read MoreThe Geena Davis Institute on Gender in Media and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship
