Tag: MTV

MTV Launches First-Ever “MTV EMA Generation Change Award” to Spotlight Fearless, Original Young People Who Are Changing the World

Stuart Mitchell

Viacom’s MTV have announced the first-ever “MTV EMA Generation Change Award” to elevate and empower the fearless, original young people who are changing the world. Five changemakers from around the globe, all under the age of 26, are nominated for the award, which will be presented during the “2018 MTV EMA” red carpet pre-show in Bilbao, Spain on November 4th. The nominees are among a generation of young people who are tackling the world’s toughest problems through music, storytelling or digital media. MTV International will elevate each powerful story across…

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MTV to Harness the Power of Friendship with its First-Ever Midterm Election Campaign “+1 the Vote,”

Stuart Mitchell

At this years VMAs, MTV harnessed the power of friendship and unveil “+1 the Vote,” its first-ever voter campaign to ignite the most powerful voting bloc in the country for the midterm elections. Based on research which suggests that social influence is a strong motivator in voter turnout, the cornerstone of the campaign is the +1 the Vote Registration Tool, a first-of-its-kind digital experience which will allow young people to register to vote, identify which of their friends aren’t registered to vote, and encourage them to register and join them…

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MTV and Get Schooled Launch “We are the Dream” Campaign

Stuart Mitchell

MTV and Get Schooled have launched, “We are the Dream,” a multi-platform campaign to amplify resources for undocumented youth seeking higher education. Highlights of the campaign include: WeAreTheDream.us: A digital hub housing resources and support for undocumented students and their families, including personal stories, information on scholarships, sanctuary colleges and more. The site includes resources from partners including United We Dream, USC’s Pullias Center for Higher Education, and The Dream.US. Text Support: Undocumented students and their families can text “we are the dream” to 33-55-77 with their questions, and a…

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