Tag: MTV

Ad Council Research Institute and MTV Entertainment Studios Partner to Release Young Voter Study in Time for Midterms

Stuart Mitchell

The Ad Council Research Institute (ACRI) and MTV Entertainment Studios have announced the initial findings from a collaborative research project that seeks to demystify voting attitudes and perceptions among younger Millennials and voting-age Gen Z Americans. With midterm elections quickly approaching, the study sheds light on what young people know about voting, what motivates them to go to the polls and what turnout might be expected in November from the voters that now make up nearly a third of the electorate. Today’s findings are the first phase of the Messaging…

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The Open University Amplifies The Power Of Distance Learning With The Return Of MTV’s Generation Change: Ones To Watch

Stuart Mitchell

Paramount-owned Velocity UK and Sky Media have announced the second series of their content partnership with The Open University and MTV UK. The four-part digital series, entitled Generation Change: Ones to Watch which launched recently, is developed with JUMP, part of Havas Entertainment and Havas Media group and produced by Gold Wala. Fronted by presenter, DJ and content creator Henrie Kwushue, the MTV Generation Change series will continue to spotlight the trailblazing efforts of alumni and current students from The Open University (OU) that are using the skills and knowledge…

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MTV and ViacomCBS Entertainment & Youth Group launch #BacktoSchoolTogether campaign in partnership with the Ad Council

Stuart Mitchell

As millions of college students begin to return to campus in the coming weeks and states across the country are reporting a rise in younger people testing positive for COVID-19, MTV and ViacomCBS Entertainment & Youth Group – in partnership with the Ad Council – are launching #BacktoSchoolTogether, a new phase of the #AloneTogether public awareness campaign will communicate how to stay safe, dispel myths and misinformation and promote the importance of key actions that students can take to slow the spread. The digital-first PSA campaign features a media toolkit…

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MTV, Comedy Central and ViacomCBS Entertainment & Youth Brands Extend Partnership With Ad Council to Launch Phase Two of the #AloneTogether Campaign With a Focus on Mental Health

Stuart Mitchell

In the wake of new research from MTV revealing that an unprecedented level of Americans are experiencing declining mental health due to the COVID-19 pandemic, MTV, Comedy Central and ViacomCBS’ Entertainment & Youth Brands, in partnership with the Ad Council, have launched AloneTogether.com, a website focused on addressing the effects of isolation on mental health. The online hub will offer actionable resources to help people Stay Calm, Stay Connected and Stay Active while they Stay Home. A new suite of PSA creative assets developed for broadcast, print, digital and social…

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Voting Early Is Easier Than Ever — So MTV Is Making It a Holiday

Stuart Mitchell

This is an important article Originally published by MTV By Ella Ceron Mark your calendar for November 3 — that’s the day most of the United States will turn up to vote. But there are other ways, and other days, to make your voice heard at the polls. Whether your state allows you to vote absentee, or if you simply want to show up to your local polling place a few days early, Saturday, October 24, is a great day to do it. Introducing the inaugural Vote Early Day, a first-of-its-kind…

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