MullenLowe Group Launches #MLGTees4Seas For World Octopus Day

In honour of World Octopus Day, global marketing communications network, MullenLowe Group has created a limited-edition collection of clothing, #MLGTees4Seas to raise awareness of plastic pollution.  The clothing will be sold exclusively online for eight days from the 8th October 2020. All profits will be donated to non-profit organisation, Plastic Oceans International, so people can make a contribution to saving our oceans and the marine life within them.   #MLGTees4Seas can be purchased here and will be available online only from the 8th October to 16th October.  Last year for World Octopus Day, MullenLowe Group created a bespoke arcade game, ‘Coral Greef’ where players…

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MullenLowe Group And Shazam Confront Cyberbullying Head-On In Singapore

MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has experienced cyberbullying. To make Daniel and other children speak up, the ‘Unmute Daniel’ campaign turns to technology, a medium that has once silenced them, to give them a voice. The campaign utilises media screens, that…

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Inspiring The Future Calls For No More Female Professionals

Inspiring the Future, run by the national charity Education and Employers, exists to help children aspire to be whatever they want – regardless of who they are and where they come from. In 2016 MullenLowe Group created a film for the charity called ‘Redraw the Balance’ – a documented experiment exploring how gender stereotypes form in minds as young as the early years of primary school. The work reached far and wide, spreading on social media with the support from the likes of Emma Watson and Sir Ken Robinson. It…

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