Naked Paper has become the first subscription-based consumer brand to sign The Anti-Greenwash Charter, marking an important step in strengthening standards for sustainability communications in the UK consumer market. While scrutiny of claims has increased across sectors, consumer brands face growing pressure. Research consistently shows that public trust in green claims remains fragile, with many consumers expressing scepticism about the accuracy and clarity of sustainability messaging. Naked Paper operates in a category where sustainability claims are highly visible and directly influence everyday purchasing decisions. Its decision to sign the Anti-Greenwash…
Read MoreNaked Paper becomes the first B Corp subscription-based consumer brand to sign the Anti-Greenwash Charter
