Tag: Natura

The Amazon Rainforest ‘Tops’ Forbes Brazil’s Billionaires

Stuart Mitchell

Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes Brazil’s billionaire list featuring the Amazon Rainforest declared the richest entity in the world went live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” was released on May 10. The Amazon Rainforest tops Forbes Brazil’s renowned list of the world’s billionaires with a staggering valuation of…

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Dow Announces Strategic Collaboration With Natura for Project Ybá in Brazil – a Model of Sustainable Commercial-ecological- Social Development in the Amazon Rainforest

Stuart Mitchell

Dow recently announced that Natura cosmetics brand – part of Natura & Co group, the fourth largest personal care company in the world – is the first commercial collaborator for Project Ybá: Conservation that Transforms, a strategic sustainability project for balancing commercial growth of a local community with environmental preservation in Breu Branco, Pará, deep in Brazil’s Amazon Rainforest. Launched in May 2021, Project Ybá is a Dow initiative in Brazil with an investment of R$1 million (~US$200,000) in collaboration with the Peabiru Institute and The Nature Conservancy (TNC). It aims to…

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