Less than a half of consumers (49%) trust brands that say they’re sustainably and ethically driven in their marketing and branding, or that they are aiming to achieve net zero by a certain date (47%). Similarly, only 15% of business decision makers in business to consumer businesses are completely confident that all the materials their organisations use are responsibly sourced. What’s more concerning is the motivation behind the distrust. According to research released today by NAVEX Global®, the leader in integrated risk and compliance management software with over 13,000 customers…
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