Tag: Net Zero

Associated British Ports launches £2 billion plan for Energy Transition growth and Net Zero 2040

Stuart Mitchell

Associated British Ports (ABP), the UK’s leading ports group, has today launched its wide ranging new sustainability strategy, Ready for Tomorrow (RFT), backed by a plan to invest around £2 billion in decarbonising its own operations by 2040 at the latest and in major infrastructure projects to enable the wider UK energy transition. Ready for Tomorrow looks both internally at ABP’s own operations and outwards, to building greater partnership and collaboration to meet the challenges and grasp the generational opportunities of sustainability. Henrik L. Pedersen, ABP’s Chief Executive Officer, said:…

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33Seconds launches 33_Zero strategy consultancy to help brands thrive in a net zero culture

Stuart Mitchell

Independent communications agency, 33Seconds, has unveiled 33_Zero, an in-house strategy consultancy that specialises in helping brands and technology companies thrive in a net zero culture.  With the urgency for businesses to innovate to meet net zero goals, 33_Zero will assist clients in understanding and engaging with the Gen Z and Millennial audience – those who have the most influence in driving the ‘normalisation’ of sustainable practices. By refining clients’ propositions, brand positioning, and long-term communication planning, 33_Zero will help them succeed in an environment where sustainability is paramount.  To mark…

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New Roadmap from IFC and Partners Outlines Net-Zero Pathways for Mining Green Tech Metals

Stuart Mitchell

The International Finance Corporation (IFC) launched the Net-Zero Roadmap for Copper and Nickel Mining Value Chains, a new solutions guide aimed at decarbonizing the mining of critical minerals. Copper and nickel are key components of green energy technologies needed to combat climate change, including solar panels, batteries, and wind turbines. According to the roadmap, the world will need to increase copper and nickel production by 200–300 percent to reach global climate targets by 2050. But emissions from copper and mineral production processes are expected to double by 2050 unless a…

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Vodafone signs second major solar power purchase agreement in UK, providing energy security and supporting its net zero goals

Stuart Mitchell

Vodafone has signed its second major corporate solar power purchase agreement (PPA) in the UK. The deal gives Vodafone UK access to clean, high-quality and affordable renewable electricity for the next 10 years, offering price certainty and improved energy security. Combined with agreements already in place, this new solar PPA means around 44% of the company’s annual energy needs will be fulfilled by UK-based renewable power sources by 2025. It is already the case that, of the grid electricity used by Vodafone in the UK, 100% is from certified renewable…

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CAP – Updated environment guidance: carbon neutral and net zero claims in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Updated environment guidance: carbon neutral and net zero claims in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published updates to their advertising guidance: The environment: misleading claims and social responsibility in advertising to include guidance on the use of carbon neutral and net zero claims in advertising, which reflects key principles of the…

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