CAP – Updated environment guidance: carbon neutral and net zero claims in advertising

The ASA/CAP have released a post called: Updated environment guidance: carbon neutral and net zero claims in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have published updates to their advertising guidance: The environment: misleading claims and social responsibility in advertising to include guidance on the use of carbon neutral and net zero claims in advertising, which reflects key principles of the…

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MSCI’s Net-Zero Targets Approved by TheScience Based Targets initiative

MSCI, a leading provider of critical decision support tools and services for the global investment community, announced  that its enhanced net–zero greenhouse gas (GHG) emissions reduction targets have been approved by the Science Based Targetsinitiative (SBTi). MSCI is proud to be in the first group of companies to receive approval for its net–zero targets from SBTi, a global body enabling businesses to set ambitious emissions reduction targets in line with the latest climate science. Henry Fernandez, Chairman and Chief Executive Officer at MSCI, said: “Preventing the worst impacts of a…

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All private hire vehicles licensed for the first time in 2023 to be zero emission capable

Requirement for greener minicabs comes into force on 1 January as part of the drive to tackle toxic pollution and reduce carbon in London “The taxi and private hire trade has embraced electric vehicles in recent years, with thousands already being used to pick up passengers from all corners of the capital. Toxic air in London is a public health emergency and this new requirement will act as a catalyst in significantly further reducing toxic emissions and carbon dioxide, which is a major contributor to global warming”Helen Chapman TfL’s Director…

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Guest Post: UK Government instructed by High Court to make their Net Zero strategy more transparent and robust by Sian Conway-Wood

Communications strategist, anti-greenwashing expert, and podcaster Sian Conway-Wood has written a piece for us on the recent Net Zero high court case. In a landmark case brought by ClientEarth, Friends of the Earth and Good Law Project, the High Court has ruled that the UK Government’s Net Zero strategy is inadequate. The ruling found that the strategy has failed to include enough information about the policies and expected effects to allow parliament and the public to scrutinise the plans. It was discovered during the court case that current plans only…

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Arla Foods outlines roadmap to net-zero emissions

In a first for the UK dairy industry, Arla has launched its Climate Action Roadmap – Towards Carbon Net Zero British Dairy as the cooperative works to provide consumers and retailers with clear information around the future of sustainable dairy production.  The new climate roadmap lays out how Arla will deliver against its 2030 climate targets by taking action to reduce emissions across its entire value chain, encompassing its farms, production sites and logistics. Arla’s scope 1 and 2 emissions reduction target is consistent with changes needed to keep global warming…

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