Channel 4 announces the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3m airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins to emerge from lockdown. 4Sales match brands’ investments with the same value of free airtime, helping them to benefit from the current heightened value of TV advertising. In order to qualify, brands will commit to their campaigns being…
Read More4Sales launches £3m airtime fund for new-to-TV advertisers
