Tag: NFT

UNICEF to launch UN’s largest-ever NFT collection to mark 75th anniversary

Stuart Mitchell

UNICEF plans to sell 1,000 data-driven non-fungible tokens (NFTs), the UN’s largest-ever NFT collection to date, the UN children’s agency said today ahead of commemorations of UNICEF’s 75th anniversary.  A portion of the NFTs will be digitally watermarked to commemorate the agency’s 75th year, while others will be connected to events in early 2022. These digital collectibles will be sold directly by UNICEF, using the Ethereum blockchain. “For 75 years, UNICEF has been a driving force for change in children’s lives. And as we look back at our history, we…

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Coca-Cola NFT Auction Fetches More than $575,000

Stuart Mitchell

Coca-Cola’s foray into the fast-growing metaverse was a big hit with fans and the crypto community, with the brand’s first-ever NFT (Non-Fungible Token) collectibles garnering a winning bid of $575,883.61 in an online auction. Auctioned over 72 hours as a single “loot box” via the OpenSea marketplace, the four multi-sensory, friendship-inspired NFTs put a virtual-world spin on iconic Coca-Cola assets. The Friendship Box reimagines a vintage Coca-Cola cooler with dynamic motion and illumination featuring three other NFTs inside: a custom-designed Coca-Cola Bubble Jacket to be worn in the Decentraland 3D…

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