Leading sight loss charity RNIB (Royal National Institute of Blind People) and The&Partnership have launched a new campaign ‘See the person, not the sight loss’, challenging outdated public attitudes and misperceptions of sight loss. RNIB’s in-depth research tells us that the main barrier faced by blind and partially sighted people in the UK is public misperceptions and it is this insight that inspired the campaign. At the heart of the campaign sits an emotive and thought-provoking film, directed by BAFTA-nominated Jesse Lewis-Reece at You Are Here. The film tells the…
Read MoreRNIB launches new campaign to dispel myths and encourage people to ‘See the person, not the sight loss’
