With artificial intelligence now embedded in everyday marketing workflows, new data from NP Digital’s AI Hallucinations and Accuracy Report reveals that AI inaccuracies are widespread. The report finds that 47.1% of marketers encounter AI errors several times per week, with 36.5% saying hallucinated or inaccurate AI-generated content has gone live. The report examines which models are most prone to errors, the specific mistakes that occur most frequently and how those issues affect marketers’ day-to-day work. The data is drawn from an analysis of 600 prompts tested for accuracy across six major large language models (LLMs), including ChatGPT, Claude and Gemini, alongside a survey of 565 U.S.-based digital marketers. “As AI becomes more deeply embedded in marketing workflows, accuracy can’t be treated as an afterthought,” said Ronnie Malewski, Managing Director at NP Digital Canada. “Our…
Read MoreNP Digital’s AI Hallucinations and Accuracy Report Reveals the Marketing Impact of AI Errors
