Ocado.com launches major refresh of own-range products, using 27 tonnes less plastic and removing 9 million non-essential packaging components

Ocado.com has launched a major refresh of its own-range products, part of the company’s wider rebrand from green ‘apple’ to purple ‘grape’. The newly refreshed range  includes new products, enhanced sustainability credentials, including 27 tonnes less  plastic and the removal of 9 million non-essential packaging components, based on sales in 2020, as well as new bright, contemporary artwork. The range has a new look and feel  but continues to deliver the same top-rated quality and great prices that Ocado customers have come to expect. The full range of refreshed Ocado…

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