Octopus Legacy, a company that helps people plan for death and find support after loss, hosts its own Charity Free Will Campaign (crossing over with Free Wills Month) in spring and autumn. In Feb-March 2024, Octopus Legacy worked with 65 charity partners, resulting in an estimated £6.9 million pledged to charities so far. Octopus Legacy’s campaign provides charities with the tools needed to connect with untapped audiences. Charity partners are provided with a campaign concept, designed tailored assets and copy to be shared across their own channels to drive awareness.…
Read MoreOctopus Legacy’s Spring Free Will Campaign raised an estimated £6.9 million in pledge income for its charity partners.
