Tag: Older People

ASA – The Depiction of Older People in Advertising

Stuart Mitchell

The ASA/CAP have released a post called: The Depiction of Older People in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our new research has revealed that too many advertisers are behind the times when it comes to ageing. The study, which involved focus groups and a survey of over 4,000 UK adults, found that many older people feel invisible in mainstream advertising, reduced…

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ASA – Looking into the depiction of older people in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Looking into the depiction of older people in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As readers will no doubt be aware, the UK Advertising Codes contain rules which require advertisers to prepare ads with a sense of responsibility, and which prohibit ads from causing serious or widespread offence. As per these rules, particular care…

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Prestigious Dementia Friendly Art Created At Forth Valley Royal Hospital

Stuart Mitchell

The thoughts of people in Central Scotland who are living with dementia have helped formulate two digital artworks at Forth Valley Royal Hospital – one based on clouds , the other reflecting land through which dreams flow. The £15,000  project , a commission for an older artist, was secured by Artlink Central through the Baring Foundation’s Arts and Older People programme and  has been created by Fife-based digital artist Elizabeth Ogilvie who worked with film-maker Rob Page. Elizabeth Ogilvie is one of the most significant artists of her generation in…

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