The Out of Home Advertising Association of America (OAAA), the premier trade association for the US out of home (OOH) advertising industry, today announced the winners of its annual OOH Media Plan Awards during the Advertising Club of New York’s 17th annual OOH: Now event. Taking the top honor for the OOH Media Plan of the Year is the “Brat Wall” campaign, a collaboration between Atlantic Records, Charli XCX, and Colossal Media. Launched in May 2024, the “Brat Wall” campaign transformed a prominent mural in Brooklyn’s Williamsburg neighborhood into a cultural…
Read MoreCharli XCX’s Brat Wall Campaign in Partnership With Colossal Media Wins OAAA’s OOH Media Plan of the Year Award
