New research from Bazaarvoice’s Influenster community reveals that 1 in 3 consumers believe brands are not completely transparent with their practices when using terms such as ‘eco-friendly’, ‘sustainable’ or ‘green’ (30%) in their marketing and packaging. A quarter (24%) believe brands just use such terms to sell products. The overwhelming consensus is that the brands we put our faith into and purchase from have a responsibility to protect both the people and the planet by offering sustainable initiatives (88%), and there has never been a market more open to it.…
Read MoreDesire for eco-transparency: opaque sustainability practices deter 1 in 3 consumers
