McDonald’s, eve Sleep, the NHS and the New Zealand Government are among 60 case studies to enter the IPA Effectiveness Awards 2022, the world’s most rigorous and prestigious Awards scheme for which agencies and their clients must demonstrate the payback of their marketing and communications activity. Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government and originating from nine countries including the UK, India, South Africa and Chile. Among the 39 single and 21 joint entries are case studies from Barclays, Cushelle,…
Read MoreMcDonald’s, eve Sleep, NHS and New Zealand Government among IPA Effectiveness Awards entries
