On World Rainforest Day, illus-tree-ous ice cream company Ben & Jerry’s has made an unbe-LEAF-able announcement. Ben & Jerry’s has become the first food brand in the Pack4Good initiative — committing to ensure its paper packaging does not come at the expense of the world’s most vital forest ecosystems. Instead, the company will prioritize lower impact solutions focused on reducing waste and employing Next Generation innovation in its packaging. The world’s forests are being logged at an alarming rate — three billion trees a year go into the paper packaging…
Read MoreBen & Jerry’s Joins Initiative to Ensure Packaging Doesn’t Come at the Expense of World’s Vital Forests
