The Kraken Teams Up With PADI AWARE To Launch New Limited-Edition Bottle Tainted With Ominous Bioluminescent Mark

Few have dared to dive to the deepest, darkest depths of the ocean for fear of encountering The Mighty Beast; but following a recent expedition that ventured two miles below the surface, a group of the world’s most intrepid explorers have uncovered a mysterious bioluminescent bottle, raising it from the gloom of the ink-black abyss – and now you can get your tentacles on it! The second limited-edition bottle from The Kraken’s ‘Unknown Deep’ collection, representing the second attempted expedition to find The Beast, comes contained within its own distressed…

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Maritime Charity Predicts It Would Take 16,741,178 Years To Remove All The Plastic From The Ocean

Leading marine conservation charity PADI AWARE estimates it would take 16,741,178 years for its divers working at current capacity to remove every plastic item from the world’s oceans – the equivalent of over six ice ages. The staggering fact has been revealed as the charity partners with Kraken Rum to help raise awareness of the impact of litter on the oceans and help fund the organisation’s vital work, launching the ultimate in gelato protest glamour, The Kraken ‘Ice Clean’. The one-off ice cream is topped with 3D-printed edible toppings representing…

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