Pandora shifts to recycled silver and gold

Pandora, the world’s largest jewellery brand, has announced it has changed its precious metals supply and is now sourcing only recycled silver and gold for all its jewellery.  The shift avoids significant greenhouse gas emissions, as mining requires more energy and resources than recycling. The carbon footprint of recycled silver is one-third compared to mined silver, while the recycling of gold emits less than 1% of the carbon emissions from mining new gold. By sourcing recycled metals, Pandora avoids around 58,000 tons CO2 per year. This is similar to the annual electricity use of 11,000 homes or driving…

Read More

Pandora launches collection with lab-created diamonds and 100% recycled silver and gold

Pandora, the world’s largest jewellery brand, has announced it is launching lab-created diamond jewellery in the U.S. and Canada. The introduction marks a milestone for the world’s largest diamond market, where more consumers will now be able to buy diamond jewellery. “The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce…

Read More

Pandora launches lab-created diamond collection

Pandora has announced the launch of Pandora Brilliance, its first lab-created diamond collection. Aiming to transform the market for diamond jewellery with affordable, sustainably created products, Pandora Brilliance is initially introduced in the UK with global launch in other key markets expected in 2022. Alexander Lacik, Pandora CEO, says: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of…

Read More

All Pandora jewellery to be made from recycled silver and gold

Pandora, the world’s largest jewellery brand, has announced it will entirely stop using newly mined silver and gold in its jewellery by 2025 and only buy from recycled sources. This will cut carbon emissions by two thirds for silver and by more than 99% for gold. “Silver and gold are beautiful jewellery materials that can be recycled forever without losing their quality. Metals mined centuries ago are just as good as new. They will never tarnish or decay. We wish to help develop a more responsible way of crafting affordable…

Read More

Pandora joins forces with UNICEF to raise over $1M in aid of new One Love initiative

Model and activist Halima Aden has come together with Pandora in support of UNICEF’s One Love initiative, to reimagine a world fit for all children. With the goal of preventing the COVID-19 pandemic becoming a lasting crisis for the world’s most vulnerable children, Pandora will match every dollar donated through One Love up to the value of US$1 million. Members of the Marley family are re-recording the late Bob Marley’s iconic anthem One Love in support of UNICEF. Tuff Gong International and Amplified Music will release a new version of…

Read More