Unilever is using a new technology to launch the first ever paper-based laundry detergent bottle. A prototype has been developed for leading laundry brand OMO (also known as Persil, Skip and Breeze) and is set to debut in Brazil by early 2022, with an ambition for roll-out in Europe and other countries soon after. Unilever is also piloting the same technology to create paper-based hair care bottles. This ground-breaking technology has been developed in partnership with the Pulpex consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members.…
Read MoreUnilever reveals world-first paper-based laundry detergent bottle
