New science on the four Lower Snake River dams is in and it disproves claims that hydropower is clean energy. A new report finds these dams are not a source of green, zero-carbon energy, but rather a major source of the heat-trapping greenhouse gases causing the climate crisis. Compounding the problem, dams submerge and destroy natural carbon sinks that once grew under their reservoirs. For decades, politicians and various industry leaders have defended damming rivers by pointing to the climate benefits of allegedly clean hydropower. The new report, titled “Estimate…
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Patagonia CEO Ryan Gellert Joins The B Team
The B Team recently announced the addition of Ryan Gellert, CEO of Patagonia, to its group of global business and civil society leaders. Gellert has been at the helm of the California-based outdoor apparel company since 2020. He oversaw the transfer of the company’s ownership to two entities in September 2022: The Patagonia Purpose Trust and the Holdfast Collective. The structure legally enshrines the company’s values and purpose and allows for every dollar that’s not reinvested back into the company to be distributed as an annual dividend to help protect…
Read MorePatagonia endorses the Campaign for a Safe and Healthy California
Patagonia is joining the Campaign for a Safe and Healthy California as part of the outdoor apparel brand’s 50-year history of supporting grassroots environmental activists. The Holdfast Collective, which receives the money that’s not reinvested back into Patagonia’s business, donated $500,000 today to help keep a law in place to protect Californians from oil and gas drilling. Patagonia’s hometown of Ventura is in one of the largest oil-producing counties in California, and more than 8,000 Ventura County residents live within a half-mile of an oil well. “There are many important debates happening about how…
Read MorePatagonia’s Unconventional Holiday Campaign: Alaska
Patagonia is asking customers to “save big” this holiday season. Alaska big. Into the sea of holiday promotions and rampant consumerism, Patagonia has launched a campaign called “Alaska Needs You.” The goal is to activate the outdoor apparel company’s community to support increased protection for three areas in Alaska: The Arctic National Wildlife Refuge, the National Petroleum Reserve-Area and the Brooks Range. Specifically, Patagonia is urging its community—through a short film and advertising campaign launched Nov. 22, and through its stores and Action Works platform—to ask President Biden for the…
Read MorePatagonia to Publish The Future of the Responsible Company After Five Decades of Business on its Own Terms
Patagonia is set to release The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years, written by the company’s director of philosophy, Vincent Stanley, with founder, Yvon Chouinard. It includes a detailed explanation of Patagonia’s novel ownership structure that made global headlines one year ago. The Future of the Responsible Company provides the ultimate insider’s view of the essential elements of Patagonia’s business and offers lessons for the future learned from running an examined company. Stanley is responsible for many of the campaigns and initiatives that have made the…
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