Tag: Patagonia

Patagonia’s Next Chapter: Earth Is Now Our Only Shareholder

Stuart Mitchell

Patagonia announced new ownership recently, nearly 50 years since founder Yvon Chouinard began his experiment in responsible business. Effective immediately, the Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet. The Patagonia Purpose Trust now owns all the voting stock of the company (two percent of the total stock) and exists to create a more permanent legal structure to enshrine Patagonia’s purpose…

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Patagonia Calls for Moratorium on Seabed Mining

Stuart Mitchell

The world’s second-biggest car manufacturer, a leading ethical bank, a major commercial vehicle manufacturer, and sustainable outdoor clothing company have joined other major companies BMW Group, Volvo Group, Samsung SDI, Google, and Philips in pledging to keep minerals sourced from the deep sea out of their products. In addition to putting the brakes on the rush to mine the deep sea, the statement signed by the companies also highlights the need to explore alternatives as a matter of urgency; reduce the demand for primary metals; develop responsible terrestrial mining practices, and transition…

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We the Power Campaign Aims to Restore Power to the People

Stuart Mitchell

Patagonia launched the We the Power website and documentary to spotlight the growing community energy movement across Europe. Community energy is a system of energy production in which groups of citizens produce their own renewable power and share the economic benefits among the local community. The campaign aims to demonstrate the advantages to people and planet that this clean energy transformation could bring.  One million European citizens are currently involved in the movement, either as members, investors or customers of energy communities. By 2050, this number could increase to 260 million citizens and community energy could generate up to 45 per cent of Europe’s electricity – providing local jobs, reduced energy bills, a healthier…

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Patagonia Releases ‘Vjosa Forever,’ a Short Film Aimed at Protecting the Future of Europe’s Largest Wild River

Stuart Mitchell

The Vjosa, Europe’s largest wild river outside of Russia, faces its greatest danger yet, due to political uncertainty and opportunistic greed. Ahead of upcoming Albanian parliamentary elections, citizens, activists and conservationists are demanding political support for the establishment of Europe’s first wild river national park, thus protecting it forever. As part of this action, we see the launch of Vjosa Forever, a new documentary short film asking people everywhere to join the fight to preserve the future of the Vjosa. For more than 10 years, local activists, international groups, scientists and…

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Patagonia Strengthens Commitment To Saving Our Home Planet With The Hire Of Beth Thoren As Environmental Action & Initiatives Director

Stuart Mitchell

Patagonia was created to explore wild places, and today, in the face of an impending climate crisis, the company’s mission statement: ‘We’re in business to save our home planet’ has never been more critical.  Today, Patagonia strengthens this mission with the hire of Beth Thoren to the position of Environmental Action & Initiatives Director, EMEA. In this role, she will help Patagonia to address the most pressing issues of our time, including the commitment to reach carbon neutrality by 2025, across the business and supply chain, and supporting over 1,000 grassroots environmental…

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