Tag: Patagonia

Patagonia Hires Amanda Calder-Mclaren As Senior Director Of Marketing & Impact, EMEA

Stuart Mitchell

Patagonia, the California-based outdoor apparel brand, has appointed Amanda Calder-Mclaren as Senior Director of Marketing & Impact for EMEA. In this newly created role, Amanda will bring Patagonia’s marketing and impact work together – uniting storytelling and action. Working closely with global leadership, EMEA teams and local communities, she will lead both how Patagonia communicates its values and how those values are delivered through its environmental and social impact work across the region. Amanda began her career in the sports and outdoor industry, working across a breadth of brands including…

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Heart of Cochamó in Chilean Patagonia to be protected after historic purchase

Stuart Mitchell

The largest land holding in Cochamó is no longer for sale. Conserva Puchegüín, a locally driven conservation initiative comprised of multiple organizations, raised more than $78 million to purchase and support the long-term protection and effective management of Fundo Puchegüín, a 328,351-acre property of undeveloped nature in the heart of the Cochamó district in Chile’s northern Patagonia.   The purchase ends years of uncertainty over the future of Fundo Puchegüín after the previous owner put the property up for sale in 2022. Now begins a new phase of enduring protection and…

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‘ROAM’ explores urgent need to rebuild a kinder, more connected world for wildlife

Stuart Mitchell

At a time when U.S. support for global conservation is being drastically cut and climate change is forcing wildlife to adapt to new realities, award-winning science journalist Hillary Rosner offers a powerful and timely new book. ROAM: Wild Animals and the Race to Repair Our Fractured World (Patagonia, October 2025, hardcover) examines one of the most underreported environmental crises of our time: the global fragmentation of ecosystems and the barriers preventing wildlife from moving freely. In ROAM, Rosner asks urgent questions: Where will we be in 20 years if we…

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Patagonia honors explorer, conservationist with newest retail location in Argentina

Stuart Mitchell

Outdoor apparel company Patagonia’s newest retail location in Argentina is part store, part museum: Completed in 1916, the building was once home to explorer, mountaineer and environmentalist Emilio Frey and his wife, Rosa Schumacher. The 6-acre property was put on sale in 2014 after Nelly Schumacher’s passing. Since then, Frey’s descendants had been looking for a buyer that would conserve the home, known as Los Cipreses or Casa Frey, and honor Frey’s legacy as an advocate for nature and director of South America’s first national park. “This land inspired me…

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B Lab Forces For Good Podcast — Episode 7: What does it mean to “go purpose?” With Patagonia.

Stuart Mitchell

When Patagonia made headlines in 2022 for “donating itself to the planet,”, it challenged the way we think about business governance, bringing forth important questions about who really owns a business, and what happens when we shift power and control.  In this episode of Forces For Good, we dive into those questions and more with Greg Curtis, Executive Director of the Holdfast Collective, the organization now stewarding Patagonia’s purpose now and into the future. We also hear from Mark Hand, a researcher exploring how alternative ownership structures – like employee…

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