Tag: Patagonia

Patagonia’s Unconventional Holiday Campaign: Alaska

Stuart Mitchell

Patagonia is asking customers to “save big” this holiday season. Alaska big.    Into the sea of holiday promotions and rampant consumerism, Patagonia has launched a campaign called “Alaska Needs You.” The goal is to activate the outdoor apparel company’s community to support increased protection for three areas in Alaska: The Arctic National Wildlife Refuge, the National Petroleum Reserve-Area and the Brooks Range. Specifically, Patagonia is urging its community—through a short film and advertising campaign launched Nov. 22, and through its stores and Action Works platform—to ask President Biden for the…

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Patagonia to Publish The Future of the Responsible Company After Five Decades of Business on its Own Terms

Stuart Mitchell

Patagonia is set to release The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years, written by the company’s director of philosophy, Vincent Stanley, with founder, Yvon Chouinard. It includes a detailed explanation of Patagonia’s novel ownership structure that made global headlines one year ago.    The Future of the Responsible Company provides the ultimate insider’s view of the essential elements of Patagonia’s business and offers lessons for the future learned from running an examined company. Stanley is responsible for many of the campaigns and initiatives that have made the…

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Europe’s First Wild River National Park Is Here

Stuart Mitchell

The Vjosa River in Albania, one of the last wild rivers of Europe is declared a National Park by the Albanian Government, becoming the first Wild River National Park in Europe. In future, the Vjosa will be conserved as a living, free-flowing river, to the benefit of people and nature. This is the result of a unique collaboration between the Albanian Government, local and international experts, environmental NGOs from the Save the Blue Heart of Europe campaign, IUCN (International Union for Conservation of Nature) and outdoor clothing company Patagonia.  The…

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Patagonia’s Next Chapter: Earth Is Now Our Only Shareholder

Stuart Mitchell

Patagonia announced new ownership recently, nearly 50 years since founder Yvon Chouinard began his experiment in responsible business. Effective immediately, the Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet. The Patagonia Purpose Trust now owns all the voting stock of the company (two percent of the total stock) and exists to create a more permanent legal structure to enshrine Patagonia’s purpose…

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Patagonia Calls for Moratorium on Seabed Mining

Stuart Mitchell

The world’s second-biggest car manufacturer, a leading ethical bank, a major commercial vehicle manufacturer, and sustainable outdoor clothing company have joined other major companies BMW Group, Volvo Group, Samsung SDI, Google, and Philips in pledging to keep minerals sourced from the deep sea out of their products. In addition to putting the brakes on the rush to mine the deep sea, the statement signed by the companies also highlights the need to explore alternatives as a matter of urgency; reduce the demand for primary metals; develop responsible terrestrial mining practices, and transition…

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