People Like Us Amplifies Industry-wide Diversity Initiatives with its New Working Board

People Like Us (PLU), the award-winning not-for-profit, proudly introduces its newly formed working board, a powerhouse of industry leaders committed to advancing diversity and inclusion in the fields of journalism, PR, and marketing. The board will be co-chaired by co-founder Sheeraz Gulsher and Tobi Ruth Adebekun, a talented member of the regional Netflix communications team and Deputy Chair of the board at the Barbican Centre. Founded by brothers Sheeraz Gulsher and Darain Faraz in 2020, People Like Us has achieved remarkable growth since its inception. The organisation’s hallmark is quarterly…

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People Like Us highlights ‘autocorrect bias’ as it launches national campaign to correct pay gap disparities

Not-for-profit People Like Us is highlighting autocorrect failures, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help underline the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ billboard campaign went live UK wide on April 4th, and uses real autocorrect examples to highlight that subconscious bias in favour of British-heritage names affects everything from autocorrect to your pay packet. In 2022, People Like Us research showed workers from Black, Asian, Mixed Race and minority ethnic…

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Iconic ‘LABOUR ISN’T WORKING’ advert reimagined: Non-profit asks government for mandatory ethnicity pay gap reporting

The Conservatives’ iconic ‘Labour Isn’t Working’ advert has been subverted by non-profit People Like Us as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds “queuing for a pay rise”, with text highlighting how they’re paid an average of 16% less than their white counterparts. The campaign launch follows the Prime Minister’s major speech last week, where he stated that creating…

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Cost of Living Crisis Threatens to Widen Disparities for Ethnic Minority Workers in the UK

New research from non-profit People Like Us and Censuswide reveals professionals surveyed from Black, Asian, Mixed Race and minority ethnic backgrounds say government support will not see them through the next six months, a rate 7% higher than their white counterparts (52% vs 45%). This is causing them to dip into savings at a greater rate, with ethnic minority professionals’ savings declining 1.3x faster than their white colleagues (falling 16% vs. last year; compared to 13% for white professionals). Therefore professionals from racially diverse backgrounds are facing a two-fold crunch,…

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The great diversity divide: Rest of the UK lags significantly behind London workplaces on making diversity & inclusion a priority

New research from networking group People Like Us and Censuswide explores the impact the Black Lives Matter movement has had on the UK workforce. The research reveals a divided national response to the protests with two-thirds (67%) of London professionals saying that they feel Diversity & inclusion (D&I) are a higher priority for their company since the movement came into the spotlight in 2020; however, this falls to well under a third of workers outside London. Over a third (35%) of the workforce agree that the momentum of diversity has…

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