Tag: PepsiCo Juntos Crecemos

PepsiCo Juntos Crecemos Celebrates Year Three of Jefa-Owned Campaign, Launches National “Jefa Hour” Movement to Recognize the Economic and Cultural Contributions of Latina Entrepreneurs

Stuart Mitchell

Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses – particularly restaurants, bodegas and carnicerías (meat markets). The campaign aims to provide business-building resources, enhance business visibility, and build community for Latina entrepreneurs. In partnership with actress and philanthropist Stephanie Beatriz and the United States Hispanic Chamber of…

Read More

PepsiCo Juntos Crecemos Launches New Jefa-Owned Campaign Aiming to Help Latina-Owned Businesses Gain Access to Business Building Support Services

Stuart Mitchell

PepsiCo, Inc. has announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services. To mark the launch, PepsiCo leaders joined Latina business owners for the Nasdaq Opening Bell Ceremony, where they unveiled the first-ever Jefa-Owned neon sign, designed by PepsiCo, as well as limited-edition merchandise honoring businesses owned by a Latina boss designed in collaboration with Hija de tu Madre,…

Read More