P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, have announced The Visibility Project, a new campaign to drive and to sustain LGBTQ inclusion in ads and marketing and to leverage the power of these mediums to accelerate LGBTQ acceptance. For more on the Visibility Project: http://glaad.org/visibility-project For results of GLAAD and P&G’s ‘Advertiser & Agency Perspectives on LGBTQ Inclusion’ Study: http://www.glaad.org/2021inclusionstudy The Visibility Project With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and…

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P&G Accelerates Commitment on Responsible Forestry

Procter & Gamble has established an ambition to achieve 100% Forest Stewardship Council® certification for wood pulp sourced for its Charmin, Puffs and Bounty products by 2030. The company expects to reach its previous goal – nearly doubling its FSC®-certified fiber use to 75% by 2025 – three years ahead of schedule. P&G works within its operations and through its supply chain and nonprofit partners to help keep forests as forests and champion higher standards for responsible forestry. Through its accelerated action, P&G aims to protect, grow, and restore forests…

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P&G’s “It’s Our Home” Shows How Small Actions at Home Can Make A Big Difference for Our Planet

Most people want to protect the planet, but they’re not always sure where to start, according to a new study by Procter & Gamble. In celebration of Earth Week and as part of its commitment to help make sustainable choices easier for the five billion consumers it serves every day, P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet. Small acts at home can make a big impact According to…

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P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

Procter & Gamble have announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success. The anthem film “Widen The Screen” premiered during the 2021…

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P&G Commits to Enable 2 Billion People to Adopt Healthy Oral Care Habits by 2030

Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments. The platform, “Healthy Smiles. Healthy Lives. Healthy Planet.”, guides its oral care brands, including Oral-B and Crest, to help unlock the lifechanging power of healthy oral care habits for all. The World Health Organization estimates oral diseases affect 3.58 billion people, with cavities being the most prevalent issue. Both Oral-B and Crest are working to educate and enable 2 billion people to…

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