Philadelphia Cream Cheese Debuts Plant-Based Spread Nationwide

Philadelphia®, the brand that set the cream cheese standard for over 150 years, announces the nationwide rollout of its first-ever plant-based spread offering. With more than half of people looking to add more plant-based products to their diets, Philadelphia brings a new creamy, spreadable sensorial experience to the plant-based category for fans to enjoy coast to coast. Prior to Philadelphia entering the category, less than half of people that tried plant-based spreads became repeat customers. 1 After seeing repeat purchases almost double versus the category average during a successful regional…

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Philadelphia Cream Cheese Expands Category Leadership With New Plant-Based Innovation

Philadelphia®, the leading cream cheese brand with 69% share of the category*, is bringing its signature multi-sensorial experience to the plant-based aisle. Philadelphia Plant-Based spread features a carefully crafted recipe with simple, high-quality ingredients, creamy spreadable texture and delicious taste. Less than half of consumers that try plant-based spreads are repeat customers,* indicating that current options aren’t meeting the evolving preferences of cream cheese lovers. A recipe more than two years in the making, Philadelphia Plant-Based spread marks the first time a mainstream cream cheese brand is entering the plant-based…

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