Supporting LGBT and Minority Community, Phu Nhuan Jewelery Launches True Love Campaign

Phu Nhuan Jewelry (PNJ), Vietnam’s largest consumer jewelry brand, in collaboration with Mirum Vietnam, launch the “True Love” campaign. This is the first and only Vietnamese jewelry brand to support the LGBT, minority and sub-cultural community. The campaign features a video telling stories of couples who challenge the presumed notion of “perfect couple” in Vietnamese society. It encourages lovers, regardless of gender, body type, or career, to celebrate their love and ínspire the world. “We are thrilled to see millions of Facebook fans joining our campaign to break the ‘perfect couple’ stereotypes,”…

Read More