Available from October 2023, the new poppy is made from an innovative blend of renewable fibres from responsible sources and can be recycled in ordinary paper recycling collections. Removing single-use plastic We’ve been developing the plastic-free poppy for the last three years, in collaboration with expert partners, in efforts to reduce its use of single-use plastic and be economical, sustainable, and less impactful to the environment. We set out not just to simply reduce single use plastic, but to eliminate it completely. Hundreds of iterations were explored during the design…
Read MoreIntroducing the new plastic-free poppy, made entirely from paper
