In 2021, younger listeners were leading growth in the podcast market. In the UK, 73% of people aged 16-34 were familiar with podcasts compared with 72% of those aged 35-54 and 67% of those aged 55 and above (Infinite Dial, 2021). The National Literary Trust conducted a survey of over 1600 young people aged 11-18 to find out about their listening habits and attitudes to podcasts. They found that: 1 in 5 young people said that they listened to podcasts in their free time. Of those who listened to podcasts,…
Read MoreNational Literary Trust latest research shows 1 in 5 young people listen to podcasts
