The Polish Organisation of Advertisers (Polska Organizacja Reklamodawców – POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe. Total annual ad spend in Poland is $3.7 billion, making it one of the largest markets in the world without a local advertiser association, until now. The creation of POR follows years of discussion and work, driven by Anna Dzierzędzka, Connections & Media Planning Director CE at PepsiCo, Aleksandra Gawlas, Marketing Director…
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