Pot Noodle, the UK’s biggest instant hot snack brand, 1 is trialling a new recyclable paper pot, 2 made with FSC-certified paper. This is the most significant innovation to the brand’s iconic pot since it launched almost half a century ago. The new paper pot has launched exclusively in retailer Tesco, with an initial stock of 500,000 of the brand’s most popular flavour, Chicken & Mushroom. The trial will be used to gain shopper feedback and, if it’s successful, the aim is to switch the full Pot Noodle range to…
Read MorePot Noodle trials new paper-based packaging in the UK
