Digital investment & demand for strategic services inspire global PR confidence – PRCA Confidence Tracker

  Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker. 275 PRCA and ICCO members took part in a single-question study conducted by Question and Retain. The highest levels of confidence were prevalent in Southeast Asia, with 90% of participants saying they feel quite confident or very confident about their organisation’s future. The surge in confidence was most prevalent in Latin America with 83% of respondents feeling confident or very confident. This was an increase of 29% since…

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