Tag: PRCA Confidence Tracker

PR salaries go up to help employees meet rising cost of living – PRCA Confidence Tracker

Stuart Mitchell

More than two-thirds (67%) of PR agencies around the world are increasing salaries to help staff meet the rising cost of living, according to the latest PRCA ICCO Confidence Tracker research published today. 139 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world. Additionally, four out of 10 (40%) said they did so for ‘talent retention purposes’. The study – conducted by Question & Retain – also reveals that 40% of PR consultancies…

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Digital investment & demand for strategic services inspire global PR confidence – PRCA Confidence Tracker

Stuart Mitchell

  Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker. 275 PRCA and ICCO members took part in a single-question study conducted by Question and Retain. The highest levels of confidence were prevalent in Southeast Asia, with 90% of participants saying they feel quite confident or very confident about their organisation’s future. The surge in confidence was most prevalent in Latin America with 83% of respondents feeling confident or very confident. This was an increase of 29% since…

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