Tag: PRCA

Industry confidence remains high as PR leaders embrace AI tools – PRCA ICCO Confidence Tracker

Stuart Mitchell

PR leaders remain confident about market conditions, and are increasingly exploring the potential of AI tools such as ChatGPT, according to the latest PRCA and ICCO Confidence Tracker published recently. 73% of leaders say that they are ‘very confident’ or ‘quite confident’ about the future of their organisation, and 16% are ‘not very confident’ or ‘not confident at all’, compared with 83% and 16% respectively in the last Tracker published in February 2023. While there has been a fall, the overwhelming majority of leaders remain positive about market conditions. Over…

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PRCA marks milestone in governance review with appointment of Interim Change Director

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd as Interim Change Director. The appointment marks a milestone in the PRCA’s governance review process, as the organisation prepares the details of its new structure and governance and management processes in advance of an Extraordinary General Meeting this September. Andraea’s background is in change management and corporate affairs, making her particularly well suited to support the PRCA through this period. Until recently she held C-suite Corporate Affairs & Change roles in international corporate organisations such as Coty Inc, Carlsberg…

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3Gem announced as the PRCA exclusive research partners

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is thrilled to announce its exclusive research partnership with 3Gem, a renowned global research and analytics provider, for the period of 2023-2025. This strategic collaboration aims to provide PRCA members with invaluable insights, data-driven strategies, and a deeper understanding of the ever-evolving public relations and communications landscape. As part of the research partnership, PRCA members will have exclusive access to research reports, in-depth studies, and comprehensive industry analysis, covering a wide range of topics that impact the PR and communications field. The research…

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PRCA and The AI Journal collaborate to drive AI education and innovation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is delighted to announce its new partnership with The AI Journal, a leading open-source platform dedicated to advancing knowledge and understanding of artificial intelligence (AI) and emerging technologies. This strategic collaboration aims to foster education, innovation, and thought leadership in the rapidly evolving field of AI. The AI Journal serves as a hub for individuals from diverse backgrounds to share their unique perspectives, ideas, and insights on AI and emerging tech. With a commitment to inclusivity and accessibility, the platform welcomes contributors from…

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Renna Markson appointed as Managing Director of PRCA

Stuart Mitchell

The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Renna Markson as its new Managing Director. This promotion comes as a recognition of her exceptional dedication and valuable contributions to the organisation over the past few years. The new role of Managing Director holds significant importance within the PRCA structure, and Renna’s appointment is a testament to her desired professional development. Reporting to the incoming CEO, she will assume responsibility for overseeing the day-to-day operations of the association and implementation of strategic plans that will…

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