Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment. The formation of the Taskforce involving all four stakeholder parties – representing advertisers, publishers, ad tech vendors and agencies – was a significant marker in the short history of online advertising and the development of programmatic trading, worth $147bn globally and £6.79 billion in the UK in 2020…
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