In advance of UK Government guidelines designed to stamp out greenwashing by brands, Provenance – a software company and social enterprise that enables businesses to make substantiated green claims and shoppers to fact-check them online and in-store – has launched a free, digital rulebook, the ‘Provenance Framework’ to help businesses prove their eco-credentials and keep them shopper-friendly. The online tool is version 2.0 of an original ‘Proof Point’ framework for which the European Commission awarded Provenance a €1M prize in 2020. An open-source product, the rulebook helps businesses make credible shopper-facing…
Read MoreAs Greenwash Crackdown Looms, A ‘Green’ Claims Rulebook Launches to Help Businesses Prove Their Eco-Creds
