Tag: PRSA

PRSA Announces Finalists for the 2026 Anvil Awards

Stuart Mitchell

The Public Relations Society of America (PRSA) has announced the finalists for the 2026 Anvil Awards, recognizing the most effective and innovative strategic communications campaigns and tactics from the past year. For more than 80 years, the Anvil Awards have represented the highest standard of performance in the public relations profession. Each year, organizations, agencies and brands from across industries submit their best work to be evaluated by a panel of communications leaders and experts. In 2026, PRSA received 667 submissions across dozens of categories spanning reputation management, integrated campaigns,…

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Let’s Play Ball — Savannah Bananas Head Coach Tyler Gillum Announced as First Keynote Speaker for ICON 2026

Stuart Mitchell

PRSA has named Tyler Gillum, head coach of the Savannah Bananas, as the first keynote speaker for ICON 2026. Known for encouraging others to “bet on yourself,” Gillum is set to bring his energy and insights to the conference stage. Gillum will deliver his keynote during a General Session at ICON 2026, PRSA’s flagship event for public relations and communications professionals. The conference attracts thousands of practitioners, leaders, and students from across the industry. Gillum has inspired audiences in sports and business with his focus on resilience, vision and creating…

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PRSA’s Strategies & Tactics Announces 2026 Women of Impact Awards, Call for Nominations Now Open

Stuart Mitchell

PRSA’s Strategies & Tactics has opened nominations for the 2026 Women of Impact Awards, recognizing women whose leadership, achievements and integrity are shaping the future of the communications profession. The Women of Impact Awards honor professionals across agencies, in-house teams, nonprofits, academia and independent practices. Honorees represent the full breadth of the profession including brand storytelling, media relations, data-driven strategy, internal communications, public affairs and specialized sectors. Who should be nominatedThe program welcomes nominees who are executives, mid-career leaders and new professionals whose work has delivered measurable impact, strengthened teams,…

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PRSA Appoints Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, as Senior Counsel to the 2026 Board of Directors

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, today announced that Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, have been appointed as Senior Counsel, nonvoting members of the 2026 PRSA Board of Directors. The appointments were made by Heide Harrell, M.A., APR, 2026 PRSA Chair, and were approved by the PRSA Board. “Reace and Jeff are respected, trusted leaders in our profession, and their perspectives will be a tremendous asset to both the Board and PRSA as a whole,” said Harrell. “They bring decades of experience,…

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PRSA Releases ‘AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators’

Stuart Mitchell

The Public Relations Society of America (PRSA) has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work. The guide was first previewed during PRSA’s Nov. 10 Member Monday session, the 11th episode of a popular, open-forum, monthly series that explores timely industry topics with insights from communications leaders and data-driven perspectives. Created by communications professionals for communications professionals, the guide offers a clear, accessible starting point…

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