Tag: PRSA

PRSA Appoints Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, as Senior Counsel to the 2026 Board of Directors

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, today announced that Patricia “Reace” Alvarenga Smith, APR, and Jeff Wilson, APR, have been appointed as Senior Counsel, nonvoting members of the 2026 PRSA Board of Directors. The appointments were made by Heide Harrell, M.A., APR, 2026 PRSA Chair, and were approved by the PRSA Board. “Reace and Jeff are respected, trusted leaders in our profession, and their perspectives will be a tremendous asset to both the Board and PRSA as a whole,” said Harrell. “They bring decades of experience,…

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PRSA Releases ‘AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators’

Stuart Mitchell

The Public Relations Society of America (PRSA) has released “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators.” This new resource offers practical, structured guidance to help communications professionals confidently and strategically integrate generative AI tools into their daily work. The guide was first previewed during PRSA’s Nov. 10 Member Monday session, the 11th episode of a popular, open-forum, monthly series that explores timely industry topics with insights from communications leaders and data-driven perspectives. Created by communications professionals for communications professionals, the guide offers a clear, accessible starting point…

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PRSA’s Strategies & Tactics Wins Gold MarCom Award for Second Consecutive Year

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, is proud to announce that its Strategies & Tactics publication has earned a Gold MarCom Award for the second year in a row in the Association Publications/Magazine category.  This year’s award honors the September 2024 issue, themed “PR’s Next Generation,” which explored how PR professionals are redefining their work amid rapid technological innovation, shifts in workplace culture, and evolving approaches to leadership and storytelling.  “Strategies & Tactics continues to raise the bar for professional insight and relevance in our field,”…

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Educators Academy Honors Jane Dvorak, APR, Fellow PRSA, with 2025 David Ferguson Award

Stuart Mitchell

The Public Relations Society of America’s (PRSA) Educators Academy is proud to announce Jane Dvorak, APR, Fellow PRSA, as the recipient of the 2025 David Ferguson Award. Dvorak is the owner and president of JKD & Company, Inc., and has been a public relations practitioner for more than 35 years. During her distinguished career, she has earned two PRSA Silver Anvil Awards, recognizing outstanding public relations campaigns. She holds a bachelor’s degree in journalism and public relations from Colorado State University and was inducted into the PRSA College of Fellows…

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PRSA’s ICON 2025 Wraps, Showcases Storytelling, Leadership and the Future of Ethics in AI

Stuart Mitchell

The Public Relations Society of America (PRSA) concluded its highly anticipated ICON 2025 Conference this week, drawing close to 2,100 communications professionals and students from across the nation for an event that celebrated storytelling, leadership and the evolving ethical landscape of artificial intelligence. Headlining the conference was Lauren Graham, award-winning actress, producer and New York Times best-selling author, who inspired attendees with a keynote on the power of authentic storytelling. Known for her beloved roles in “Gilmore Girls” and “Parenthood,” Graham shared how courage and creativity drive meaningful connection, themes…

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