Tag: Purina

Purina supports three-year research to explore the role of seaweed in regenerative agriculture

Stuart Mitchell

Purina has brought together a consortium of experts in seaweed bio-stimulants, plant health and soil science to launch a three-year academic study on the possible role of seaweed-based bio-stimulants in regenerative agriculture. The study, which will take place at the Wageningen Plant Science Institute in the Netherlands, will evaluate the potential impact of seaweed-based bio-stimulants on plant performance and nutrition, as well as crop safety and quality.   The study will be supported by on-farm field trials aiming to investigate how seaweed extracts applied to crops might improve soil health and…

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Purina donates 1 million pet food pouches to help families in need

Stuart Mitchell

Purina Petcare, Europe’s leading pet care company, is donating 1 million pet food pouches from its Felix and Gourmet ranges to Community Shop, a social enterprise supermarket, which sells food to its members at heavily discounted prices.  It comes at a time when support for pet owners is more important than ever and will help to feed much-loved pets in families who are on the cusp of food poverty, while making sure that perfectly good products don’t go to waste. Purina has donated to Community Shop in the past, most…

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Purina launches its first “designed to be recyclable” pouch ranges in the UK

Stuart Mitchell

Purina is pushing forward in its plan to make pet care packaging easier to recycle, launching its first full pouch ranges “designed to be recyclable” this year. Gourmet, the European super-premium wet cat food, will debut the cutting-edge new mono-material packaging with the relaunch of its Mon Petit range, building on a successful year-long pilot study under the Felix brand in the Netherlands.  This new packaging will be introduced in more than 20 countries across Europe, including the UK, Ireland, Belgium and Italy and will be available in stores from…

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Purina And RedRover Challenge Pet Lovers To Take The Lead For Domestic Violence Survivors With Pets This October

Stuart Mitchell

October is national Domestic Violence Awareness Month, and Purina and RedRover are asking fellow pet lovers to join the Purple Leash Project and help shine a light on an issue faced by far too many domestic violence survivors with pets who have the will to leave but nowhere to go. Today, only about 10 percent of domestic violence shelters in the United States allow pets, leaving some abuse victims with a heart-wrenching decision – stay in abusive situations with their pets or leave their pets behind to face the abuser…

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