Purina launches its first “designed to be recyclable” pouch ranges in the UK

Purina is pushing forward in its plan to make pet care packaging easier to recycle, launching its first full pouch ranges “designed to be recyclable” this year. Gourmet, the European super-premium wet cat food, will debut the cutting-edge new mono-material packaging with the relaunch of its Mon Petit range, building on a successful year-long pilot study under the Felix brand in the Netherlands.  This new packaging will be introduced in more than 20 countries across Europe, including the UK, Ireland, Belgium and Italy and will be available in stores from…

Read More

Purina And RedRover Challenge Pet Lovers To Take The Lead For Domestic Violence Survivors With Pets This October

October is national Domestic Violence Awareness Month, and Purina and RedRover are asking fellow pet lovers to join the Purple Leash Project and help shine a light on an issue faced by far too many domestic violence survivors with pets who have the will to leave but nowhere to go. Today, only about 10 percent of domestic violence shelters in the United States allow pets, leaving some abuse victims with a heart-wrenching decision – stay in abusive situations with their pets or leave their pets behind to face the abuser…

Read More