Tag: Purina

Nearly 900 pets ‘kept in loving homes’ thanks to Purina and RSPCA partnership

Stuart Mitchell

More than £75,000 of veterinary treatments have already been provided to owners in need thanks to an innovative partnership between the RSPCA and petcare company Purina.  The charity’s frontline inspectorate and Purina have teamed up to help struggling owners through the cost-of-living crisis.  The ‘Better Together Fund’ – which formally launched in October last year – enables RSPCA officers to issue pet care vouchers to members of the public for specific urgent veterinary and pet care treatments, thanks to generous funding from Purina.  Those in receipt of vouchers are identified…

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Purina partners with pet charities and FareShare to help people struggling to feed their pets 

Stuart Mitchell

Purina has joined forces with national animal charities, other food companies and FareShare to help owners in need to feed their hungry pets in the face of the cost-of-living crisis.   Dogs Trust, RSPCA, Battersea and Cats Protection are working together with industry body UK Pet Food to secure food from pet food manufacturers, which is then distributed all over the UK through FareShare, the UK’s largest charity fighting hunger and food waste.    To date, the programme has received 43,621 kilograms of pet food, the equivalent of more than 304,000 meals…

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Purina supports three-year research to explore the role of seaweed in regenerative agriculture

Stuart Mitchell

Purina has brought together a consortium of experts in seaweed bio-stimulants, plant health and soil science to launch a three-year academic study on the possible role of seaweed-based bio-stimulants in regenerative agriculture. The study, which will take place at the Wageningen Plant Science Institute in the Netherlands, will evaluate the potential impact of seaweed-based bio-stimulants on plant performance and nutrition, as well as crop safety and quality.   The study will be supported by on-farm field trials aiming to investigate how seaweed extracts applied to crops might improve soil health and…

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Purina donates 1 million pet food pouches to help families in need

Stuart Mitchell

Purina Petcare, Europe’s leading pet care company, is donating 1 million pet food pouches from its Felix and Gourmet ranges to Community Shop, a social enterprise supermarket, which sells food to its members at heavily discounted prices.  It comes at a time when support for pet owners is more important than ever and will help to feed much-loved pets in families who are on the cusp of food poverty, while making sure that perfectly good products don’t go to waste. Purina has donated to Community Shop in the past, most…

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Purina launches its first “designed to be recyclable” pouch ranges in the UK

Stuart Mitchell

Purina is pushing forward in its plan to make pet care packaging easier to recycle, launching its first full pouch ranges “designed to be recyclable” this year. Gourmet, the European super-premium wet cat food, will debut the cutting-edge new mono-material packaging with the relaunch of its Mon Petit range, building on a successful year-long pilot study under the Felix brand in the Netherlands.  This new packaging will be introduced in more than 20 countries across Europe, including the UK, Ireland, Belgium and Italy and will be available in stores from…

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