The Future of PR/Comms and their Social Impact: PR and Communications practitioners, academics and educators worldwide wish for a more meaningful and socially relevant profession

The PRCA University Advisory Group and Quadriga University of Applied Sciences are thrilled to launch of their global report, ‘The Future of PR/Comms and their Social Impact.’ This comprehensive study engaged over 600 participants hailing from 23 countries and collected data in English, Spanish, and Turkish over the span of November 2022 to April 2023. Coordinated by Dr. Ana Adi of Quadriga University of Applied Sciences and Thomas Stoeckle of Bournemouth University, this research delved into four major themes. It compared current practices with the desired, ideal, future practices, examining:…

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