A compelling survey* released recently sends a clear message to retailers: prioritise accessibility or risk billions in online sales, potentially alienating a significant share of British consumers. The results from the survey – commissioned by ecommerce agency Quickfire Digital – reveal that 55% of UK consumers say they have discarded a purchase due to accessibility issues either online or instore. This abandonment translates to a significant financial blow for UK retailers, extending well beyond the confines of the ‘purple pound’. Over half (51%) also believe retailers should include people of…
Read MoreRetailers failing to prioritise accessibility risk losing billions beyond the purple pound
