The Co-op has unveiled plans to switch all of its bottled water to 50% recycled plastic (rPET) in a move which is set to test whether today’s environmentally-conscious consumer is ready to ditch more aesthetically pleasing packaging. The bottles – themselves 100% recyclable and sourced in the UK – do appear darker, greyer and cloudier than those using less or no recycled plastic, and so the community retailer will “test the water”, throwing down the gauntlet to gauge whether ethical consumers will turn the traditional psychology of shopping on its…
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Harrogate Water Announces Move To Recycled Pet Plastic
In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that of Harrogate’s glass bottles, which have been produced with 50 per cent recycled glass content for many years. All materials used by Harrogate Water are 100 per cent recyclable and none of the company’s…
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