Tag: co-op

Can the UK become a nation of co-operators? – Co-op unveils bold new brand platform

Stuart Mitchell

The 180-year-old original and world’s first successful cooperative, The Co-op Group, launches one of its biggest ever campaigns to encourage the UK into a nation of co-operators, whereby the benefits both financially and socially of a cooperative business model are explained and embraced. The ‘Owned by You. Right By You’ campaign is launched as a new survey* reveals that over 50% of consumers admit they don’t understand what it means when a business is a co-operative or a mutual and two fifths (42%) admit they don’t understand what constitutes a…

Read More

Co-op launches ‘cool’ way to help change lives with ice-cube sales funding clean water projects around the world in partnership with The One Foundation

Stuart Mitchell

Co-op has recently introduced a ‘cool’ way for shoppers to make a difference and help change lives with sales of its own brand ice-cubes now funding clean water projects around the world in partnership with The One Foundation. The convenience retailer has worked with The One Foundation for more than 15 years, donating 3p per litre from sales of Co-op branded water and raising more than £20 million to help change the lives of millions of people around the world – bringing access to safe, clean drinking water for rural…

Read More

Co-op unveils bold new brand platform

Stuart Mitchell

Co-op Group, the UK’s largest consumer co-operative, has launched a bold new brand platform and integrated campaign to remind the British public of its origins and values.  Co-op is 180 years old and was the world’s first successful consumer co-operative, and the new campaign and brand platform, ‘Owned By You. Right By You.’ was made in partnership with its creative agency VCCP London. The ‘Owned by You. Right By You.’ campaign is launched as a new survey reveals that over 50% of consumers admit they don’t understand what it means…

Read More

Co-op introduces white eggs to support 100% free range offer

Stuart Mitchell

Co-op supports 100% free range commitment with the introduction of British white eggs across its 2,400 convenience stores from this week. The leading convenience retailer – one of the first UK supermarkets to ban caged eggs and move to only source British free-range eggs in 2008 – will now sell both white and brown eggs after extending its supply base in ongoing efforts to champion the best of British and support its higher welfare commitment.   The move by Co-op sees the hen breed – Lohmann LSL – known for…

Read More

Co-op net zero targets validated by Science Based Targets initiative (SBTi) in a convenience retailer first

Stuart Mitchell

Co-op has become the first UK convenience retailer to have its net zero targets validated by the globally recognised Science Based Targets initiative (SBTi). SBTi – the global body that assesses corporate climate targets – has validated the leading convenience retailer’s ambitious near-term and overall targets to become net zero across its own operations by 2035, and entire value chain by 2040. Co-op, which operates 2,400 food stores across the UK, is also one of the first companies in the UK to set science-based targets for its forest, land and…

Read More