Tag: Red Cross

War at the front door: A virtual reality challenge inside urban conflict

Stuart Mitchell

The sound of gunfire approaches. You don’t know if your family should run or hide. Making the right choice can mean life or death. A new immersive virtual reality movie called The Right Choice puts users next to a Syrian family trapped in urban warfare. The film, a collaboration between the International Committee of the Red Cross (ICRC), Google’s Daydream Impact Project and the creative agency Don’t Panic London, uses a simulated experience to help people understand urban warfare and its impact on real lives. The Right Choice was filmed…

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Red Cross Introduces “Enter the Room” an AR Experience That Puts You at the Heart of War

Stuart Mitchell

Discover the story of a little girl living through war. Put yourself in her place, explore her room, feel her experience. All through Augmented Reality. The new app, “Enter the Room”, produced by the International Committee of the Red Cross invites each of us to live a unique experience. The global organization wants to raise awareness about the importance of humanitarian aid in conflict zones. “Enter the Room” was conceived and developed by the agency Nedd. It uses the “portal effect” which Nedd introduced last year, relying on Apple’s ARKit…

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